DAKS

Originally founded in 1894 as a bespoke tailor by Simeon Simpson in the 'Petticoat Lane' garment area of London, the business expanded into high quality ready-to-wear suits and later in the 1930s, developed the revolutionary self-supporting trouser, where no braces are needed! DAKS has since become one of the quintessential British labels and holds Royal Warrants from three members of the Royal Family. There are now DAKS stores around the world but the DAKS Simpson Menswear Club at the Old Bond Street flagship store is the place to view the full range of DAKS menswear and accessories.